ugly potatoes

Loblaws- they own Superstore – is starting to sell ‘ugly’ produce at a reduced price. It’s going to be the “Naturally Imperfect” line of fruit and vegetables. It’s like the discoloured meat that’s 50 cents off. But now it’s cheap vegetables.

From Moneysense: “Starting with potatoes and apples, customers can purchase smaller, misshapen produce at Real Canadian Superstores and No Frills locations in Ontario, and some Maxi stores in Quebec.

The imperfect produce costs up to 30% less than traditional items in the produce section, according to a Loblaw press statement.”

 

I think it’s a GREAT idea. We need to stop body shaming the potatoes! They aren’t just objects! Do you hunt for the ugly or damaged food at the grocery store to get a deal?