Hi friend,


We’re always looking at ways of serving you better. Recently, we conducted a survey asking for feedback on how you enjoyed using Club SONiC. We learned a lot about what’s important to you, and what’s not important to you.


Overwhelmingly, most of you enjoy the chance to win prizes without needing to collect points. So, we’re getting rid of the points program. Starting on July 6th, all SONiC online contests will give everyone the same opportunity to win great prizes. You can enter to win any prize you choose without having to worry about whether you had enough points to do so.


We understand some of you have been collecting points for a while, and for you, this decision may be frustrating to hear. With that in mind, we’re going to be putting loads of great things in the points section over the next few weeks. It’s a good ol’ fashioned POINTS BLOWOUT!!! (explosion sfx)!!!! We want you to have the opportunity to spend your points on something you’d really like.


We hope you’re excited about the new direction of Club SONiC. If you have any questions, comments or criticisms, please get in touch.


Thank you,


Adam Thompson
Program Director @ SONiC / 780.423.2005