Last week an Edmonton man, Jesse Lipscombe, was the victim of racial slurs being yelled from a passing car downtown. He happened to be filming a PSA for his job and the camera caught the whole incident. The video swiftly went viral and inspired conversations about what to do when something like this happens….and yes, it still happens. It has also inspired the ‘Make It Awkward‘ campaign.

Jesse spoke to Sonic about the incident, and what he is doing about it.

Here is the video of what happened. WARNING: Disturbing language

Jesse then had a meeting with Don Iveson:

The Prime Minister approves of this!

– Bryce

Filed under: don iveson, Edmonton, Jesse Lipscombe, Make It Awkward