He’s probably more famous these days because of “Rick-rolling” than he ever was for his 1987 hit, “Never Gonna Give You Up”, but Rick Astley wants to be known for something else; beer. The former popstar has reportedly teamed up with Danish brewer, Mikkeller to launch a signature “fruity pilsner”… with a taste, I can only presume, is never gonna let you down, turn around nor desert you.