Cards Against Humanity have pulled some huge advertising stunts. They sold people literal cow dung, for Black Friday last year they dug a hole in the ground… and this year during the Super Bowl, they spent millions of dollars on this ad:

It’s just 30 seconds of a potato. In a “post mortem” on Medium they explained the ad:

Cards Against Humanity is known as an innovator in the games space, and we saw an opportunity to apply our unique brand of “outside the box” thinking to the old-fashioned world of Super Bowl commercials. While we succeeded creatively, the advertisement showed a disappointing return on investment ($0), and we are now going out of business.

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