Hey, Brooklyn here. Two weeks ago, I shared with you the most fashionable, must-have accessory of the summer – the IKEA bucket hat!

I snapped the picture in South Edmonton Common not thinking anything other than it would be a funny story to tell on the radio. But then it BLEW UP! The post has gained over 20 thousand reactions and over 1300 shares all thanks to YOU, the SONiC pals! I thought that was very nice and that it was the end of the story.

Until…

The photo began popping up online.

From all over the world.

And showing up in articles, Reddit, Imgur and more. It’s even being used to sell the hats online

View this post on Instagram

IKEA bucket hats. 0% fashion, 100% fuckery.

A post shared by Mate Klær (@mateklaer) on

How weird is that? It’s all thanks to you! So thanks!