It’s back! SONiC’s $40,000 Mystery Word!

Starting March 4th, you’ll have a chance to play five times a day at 8 am, 10 am, 12 pm, 2 pm, and 4 pm!

We’ll play the Mystery Word Sentence and if you identify the correct mystery word, you win the CASH! It’s that simple!

Listen for the cue to text the unique keyword to 10029* for your chance to guess the Mystery Word! Only ONE text per contest occasion qualifies.

The jackpot starts at $500 and grows by $200 with every wrong guess.


SONiC’s $40,000 Mystery Word is brought to you by Ming Shine

Ming Shine. Your time to shine. With downtown AND Southside locations.


*Standard data and message rates may apply.

No purchase necessary. Contest closes May 10 2024 at 4:00PM or once the winnings from each contest occasion played reaches a total of $40,000. Each finalist is eligible to win a sum of money based on what the cash jackpot is worth at the date and time they play the contest. If there is a dispute as to whether a finalist identified the mystery word correctly or is entitled to any given prize, the decision, which will be final and not subject to appeal, will be made by Rogers in its sole discretion. Must correctly answer a mathematical skill-testing question to win. The Mystery Word must be correctly identified to win the jackpot.  Contest open to residents of Edmonton and local surrounding areas who are over the age of 18. Only one winner per household. Full Contest Rules.